AI search is shifting the broader search experience from a list of links to more curated recommendations. Join WeddingPro AI specialist MaryKate Callahan and WeddingPro Educators Irene Katzias and Walter McClellan for a practical conversation on how that shift may impact visibility—and what wedding pros can do to prepare.
MaryKate Callahan is Director of Marketing Strategy and an AI specialist at The Knot Worldwide, where she helps shape AI search strategy across consumer and wedding professional audiences. With more than a decade of experience in content, growth marketing and search, she works on initiatives that strengthen TKWW’s visibility across emerging AI-powered discovery experiences. When she’s not tracking algorithm shifts or analyzing search trends, you can usually find her at the beach or scouting the latest fashion trends.
Irene Katzias is the Founder and Creative Director of Irene + Co Events, an event design and production firm specializing in highly customized celebrations. With more than a decade of experience, she is known for transforming spaces through thoughtful design, strategic logistics, and flawless execution. Irene is also a WeddingPro Educator and sought-after speaker whose work has been featured in The Knot, People, The New York Post, Carats & Cake, the Los Angeles Times, and more. When she's not building extraordinary experiences, you'll find her riding bikes with her twin daughters.
Walter McClellan is the founder and CEO of Toast Entertainment, a multi-service event company offering DJ, photography, videography, photo booth and coordination services across nine markets. Since launching Toast in 2010, he has grown the company into one of the most-reviewed vendors on The Knot. As a WeddingPro Educator and industry speaker, Walter helps wedding pros build more sustainable businesses through stronger systems, strategy and service. When he’s not building companies or coaching leaders, he’s chasing adventure with his wife, Liz, and their son, Benjamin.
